Keterlibatan Planner Penyandaran dan Pemberangkatan Kapal Terhadap Marketing pada Perusahaan Pelayaran PT. Nusantara Pasifik Sentosa Belawan
DOI:
https://doi.org/10.65428/login.v2i1.96Keywords:
Berthing, Departure, Marketing, Planning, VesselAbstract
Ship berthing and departure planning is one of the crucial aspects in supporting the operational effectiveness of shipping companies. This study aims to analyze the important role of planners in ship berthing and departure activities in supporting marketing activities at PT. Nusantara Pasifik Sentosa Belawan. The method used in this research is a descriptive qualitative approach through observation and documentation study. The findings indicate that well-planned and coordinated ship berthing and departure activities provide a significant contribution to customer satisfaction, delivery punctuality, and the company’s image in the eyes of business partners. Effective planning also helps the company maintain service reliability and improve operational efficiency in port activities. However, several obstacles were identified, including lack of coordination between departments, limited information flow, and schedule disruptions caused by external factors such as weather conditions and port congestion. These challenges can affect the smoothness of operational activities and indirectly influence the company’s marketing performance. Therefore, strategies are required to improve human resource competencies, enhance digital communication systems, and strengthen cross-sector collaboration. With a well-structured planning system, PT.Nusantara Pasifik Sentosa is expected to improve its service quality and increase its competitiveness in the national shipping industry.
References
Adrianus, D. (2022). Pengetahuan dan kesadaran keterlibatan umat dalam penerimaan sakramen tobat.
Alimuddin, M., Kardini, N. L., Sabila, F. H., Hakim, C., Priambodo, A., Tanesab, J., ... & Puspita, Y. Sewang, and Maman Sulaeman. Pengantar ekonomi mikro dan makro.
Andrias, A., Alfina, A., Wahyuni, L. S., Rinah, S. A., Khotimah, K., Winarni, W., Sapinah, S., Wahyono, W., Yuana, I., & Febriani, B. (2023). Pengantar manajemen. Selat Media.
Dirhamsyah, D., Sabila, F. H., & Sarumpaet, N. (2026). Siklus keluar masuk container delivery di pelabuhan terminal container Batu Ampar pada badan usaha pelabuhan BP Batam. Journal of Maritime and Education (JME), 8(1), 38-43. https://doi.org/10.54196/jme.v8i1.225
Fadillah, M. (2023). Manajemen pendidikan di sekolah.
Fanaetu, P., & Sabila, F. H. (2025). Prosedur penerbitan dokumen bill of lading pada PT. Evergreen Shipping Agency Indonesia Cabang Medan. Jurnal Adiguna Maritim Indonesia, 2(2), 48-54. https://doi.org/10.54196/jami.v2i2.234
Fofid, W. T., & Laju, I. K. (n.d.). Hukum maritim untuk DP-IV (ATT IV dan ANT IV). Semarang: Politeknik Ilmu Pelayaran Semarang.
Giyono, U. (2021). Pembaharuan hukum ketenagakerjaan di Indonesia: Penetapan upah minimum regional berbasis keadilan Pancasila. Jakarta: Rajawali Pers.
Hardjoeno, R. (2024). Strategi perencanaan korporasi: Tantangan transformasi digital setelah pandemi.
Rahayu, S., Dirhamsyah, D., & Sabila, F. H. (2025, December). The procedure for issuing delivery orders (D/O) for imported goods in PT. Evergreen Shipping Agency Indonesia, Medan Branch. In Proceeding of National Seminar on Maritime and Interdisciplinary Studies (Vol. 4, No. 1, pp. 85-92).
Sabila, F. H., & Gultom, D. P. (2026). Implementasi penerbitan healthbook TB. Pacific Star II pada Karantina Dumai oleh PT. Berlian Ocean Shipping. Jurnal Bahari dan Teknologi (Bartek), 2(1), 52-58.
Sabila, F. H., & Hidayat, S. (2025). Peranan keagenan dalam penyediaan fresh water di atas kapal MV. Serasi V pada PT. Admiral Lines Cabang Belawan. Majalah Ilmiah Gema Maritim, 27(2), 161-168.
Sabila, F. H., & Melandary, F. (2025). Sistem pelayanan containerisasi domestik oleh PT. Salam Pacific Indonesia Lines Cabang Medan. Majalah Ilmiah Gema Maritim, 27(2), 75-87.
Setianingsih, R. E., Mustafa, M. Y., Rakhman, C. U., Sudirman, A., Yudawisastra, H. G., Sumarni, S., Hehanussa, F. A., Darmanto, D., Kusuma, C. A., Suharyati, S., Aswar, N. F., & Kusumawati, R. (2022). Manajemen pemasaran kontemporer: Konsep dasar, teori, dan strategi. Penerbit Widina.
Vijayantera, I. W. A., & Dewi, N. K. R. K. (2021). Pengantar hukum bisnis: Bagian pengenalan pertama dasar-dasar hukum bisnis. https://doi.org/10.31219/osf.io/qg9jc
